Published in MediaCat , February 2024. Injecting humour into your campaigns boosts brand memorability In 1963, David Ogilvy said: ‘ You...

Published in Marketing Week , October 2024. When people feel positive, they are positive about advertising, so brands should be targeting...

Published in MediaCat , October 2023. Milestone birthdays, trivial barriers and virtue signalling More of us are paying attention to...

Published in MediaCat , August 2023. It's what individuals do that matters. Worthy claims won’t save the planet. I’d say it’s...